Pricing
Simple pricing, no surprises.
One plan, everything included. Start free, upgrade when you're ready to ship.
Free
$0
Try Lance with 500 free credits. Just connect your App Store Connect account.
Start for Free- 500 free credits when you connect App Store Connect
- Valid for your first 30 days
- No credit card required
- Full access to your App Manager
Pro
$40/month
Everything you need to release and grow your apps.
Get Started- 2,000 AI credits included every month
- Unlimited App Store submissions
- Screenshots, app icon & ASO listing
- Certificates, review & rejections handled
- Payments & subscriptions set up
- Priority support
Frequently asked
What are AI credits?Credits are what your App Manager spends when it works. Pro includes 2,000 credits a month, which is plenty for normal shipping, and new organizations get 500 starter credits free for their first 30 days when they connect their App Store Connect account.
What if I run out of credits?Nothing gets cut off mid-task. Enable usage-based billing and we top up your balance automatically with 2,000 credits for $20 whenever you run low, up to a monthly spend limit you control. You're never billed after the fact.
Do I need an Apple Developer account?Yes. Lance helps you set it up and handles everything inside it for you.
Can I cancel anytime?Yes. There are no contracts and no setup fees, so you can cancel whenever you want.